How Much Money Does Huffington Post Make In A Month?
You may or may not be surprised but this once-small publication started by Ariana Huffington began as a “safe-haven” for Hillary Clinton supporters on a small website. The theme has always been somewhat feminist, as you can clearly see in many of its headline’s man-bashing titles. But whatever you feel personally about the site, there is no denying the fact that Huffington Post has some majorly deep pockets. How did they get so big? How big are they?
$1.2 Million Per Month And Counting
Most of their revenue appears to come from pay per click ads. This is actually quite interesting because those of us in the online publication world know that ad revenue is usually not the bread-and-butter of sales. It’s normally in the form of affiliate products or advertising our own products / services. It is generally not from advertising revenue. What makes The Huff different then?
Well, nothing actually. According to the popular publication “Ad Age,” Huffington Post is the exact example of why you shouldn’t do business the way they do. They raised nearly $150,000,000 in 2014 yet failed to make a single dime in profit. Of course, the staff is paid for and so is Ariana’s salary. However, it really is not all that profitable, even at the scale she’s operating in – perhaps especially at the scale she’s operating in.
So even though she owns the highest-earning news blog in the country, perhaps the world, at 200 million unique viewers per month, Huffington isn’t doing as well as it could be. But she is still “top dog” in online news media for certain. Her material isn’t exactly “exclusive” enough to acquire new funds from subscriptions either, which means at some point she will have to raise her advertising fees or start producing in-house products or services. She has the brand to, for certain, and believes profitability will be fixed by the site’s own volume of readers. Other sites such as LifeHacker or TechCrunch are still turning profits, however.